8:00am - 9:00am Check in / Continental Breakfast
9:00am – 9:30am MHIA Welcome, ProMat Update
9:30am – 10:30am NEW Opening Session: Keys to Exhibiting & Marketing Success in Changing Times – Jefferson Davis
Travel, transportation and material costs on the rise. Attendee behaviors are changing. Executive management is putting more pressure on marketing to prove exhibiting ROI. Green exhibiting practices improve branding but add cost. Technology is creating new opportunities. In this fast-paced opening session, Mr. Davis will discuss these issues in more detail and will provide perspectives and practices being used to keep exhibiting productive and profitable.
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10:30am – 10:45am Break / Networking
10:45am – 12:00pm UPDATED ProMat Logistics & Operations: Saving Time, Money & Avoiding Headaches and Hassles - GES
Exhibitor Manual & Marketing Kit – MHIA
12:00pm – 12:45pm Lunch
1:00pm – 2:00pm UPDATED High Impact Exhibit Marketing – Jefferson Davis
The days of just showing up and hoping the right attendees find you are in the past. Every successful exhibitor today must have a well crafted marketing plan that puts your company’s exhibit ‘in the mind” and “on the agenda” of enough of the right people. This practical session will walk you through a proven planning process that has dramatically increased qualified booth traffic for thousands of exhibitors. You’ll walk away from this hands-on session with a solid first draft of your ProMat marketing game plan to ensure you get your fair show of qualified booth traffic at ProMat.
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2:00pm – 3:00pm NEW Integrating Internet & Direct Mail Marketing – Judi Neufeld
Get on the must see agenda of your target prospects. Whether you are experienced marketers or direct mail and Internet neophytes this session will provide a wealth of how to tips, techniques and examples to improve the response to your next campaign. Review the 6-step process and fundamentals of a successful campaign and learn through example what to do and not to do to get the most out of your Internet and Direct Mail Marketing campaigns. You’ll leave with tools to apply now and effective, creative ideas for your pre show marketing that attracts the right prospects to your booth.
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3:00pm – 3:15pm Break/ Networking
3:15pm – 4:15pm NEW Immersive Exhibiting – Richard Norby
A famous Confucius quote states "Tell me I forget, show me I remember, involve me I understand.” Today's successful exhibitors are creating immersive exhibit programs to get attendees to understand the relevance of their brand and solutions on all levels--intellectually, physically and emotionally. During this session, learn the principles and 7 tips to creating an immersive experience. Successful examples of immersive programs will also be shared.
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4:15pm – 4:30pm Q & A
6:00pm – 10:00pm EVENING EVENT/ RECEPTION
8:00am – 9:00am Continental Breakfast / Networking
9:00am – 9:15am Day 1 Review – MHIA
9:15am – 10:00am UPDATED Lead Management & Measurement – Jefferson Davis
73% of marketing managers are reporting increased pressure from executive management to cost-justify and prove exhibiting ROI. Solid lead management and measurement practices are no longer optional. In this powerful session, Jefferson tackles the lead management and measurement challenge head on. You’ll learn the details of creating a lead management process that closes the loop. You’ll also learn several easy to apply exhibiting performance metrics that can be used by almost any size or type of company. Don’t wait for your boss to come asking, get prepared now by attending this powerful session.
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10:00am – 11:30am UPDATED Inside the Mind of the Material Handling Industry Buyer – panel discussion facilitated by Jefferson Davis
How do today’s material handling industry buyers use tradeshows to influence and make buying decisions for their companies? What are they doing before the show to prepare? How can you get their attention and get on their must see list? What do they really want and need from exhibitors at the show? How does one company gain competitive advantage over another? These are just a tiny sampling of the insights you’ll hear straight for the source. We’ve assembled a live group of “power buyers” from the material handling industry for a lively, interactive, no-holds barred discussion about tradeshows. Bring your toughest questions and get straight answers right from the source.
11:45 – 12:45pm Lunch
1:00pm Buses to Airports
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